2012 Market Trends for food and beverage

Natural, green, origin, quality, security... Global trends that will impact on food and drinks during 2012.

According to Innova Market Insights international consultant, the three major trends are associated with purity, authenticity and sustainability of food. Even with the crisis, consumers will opt for foods with added value.

Purity is the new "natural": Natural products in the western market of foods are in increasing demand. Given the ambiguity of the term "natural" has seen a growth from 2008 to date, use the term "pure", a trend consolidated in 2012.

It imposes the "green": Corporate social responsibility and sustainability strategies are increasingly important to the food market. In that sense grow the projects related to reducing carbon emissions, sustainable packaging, the care of animal welfare and fair trade.

Source: a growing concern among consumers about the origin of food, this line will support local consumption and ethnic products and grow the concern for quality and safety of foods, especially imported ones, while also increase the demand for authenticity in terms of products of a region or country.

Premium: despite the crisis, premium products, continue to give many benefits. The consumer does not save on products "soft" and the market is polarized between the core and superpremium products, to the detriment of growth in standard products.

Seniors: food companies are starting to take into account the needs of an aging population and this includes both the functionality of the packaging as food requirements, with regard to specific disorders and general health. Products grow their packaging bearing the legend referred to "easy open", "easy to digest", "easy to swallow," "strengthens the bones," among others.

40 to 65: the old new niche to exploit, people looking for products that help successful aging or help an active and productive life for as long as possible.

Scientifically proven: consumers are increasingly interested in health claims on foods, provided they are scientifically supported.

Health: the intention of the governments of the companies involved with healthy eating, especially avoiding obesity is causing companies to change manufacturing processes of products to meet this new demand.

Small market niches: the small niche markets are still in the hands of small farmers, not being measurable scope, including gluten-free products.

Protein: reborn the rise of the proteins, which remains interested in the diet of consumers for its power of satiety, so that emerging new technologies to enrich the protein products to the shelves.

Source: www.prnewswire.com