Some mates with … Marcelo Taubenslag
01 Oct 2020
We chat with Marcelo Taubenslag, Founding Partner of Granja Buen Camino, where they produce and sell organic eggs.
What history does the company have?
The company was formed in 2018. We are two friends, Alberto Torterola and Marcelo Taubenslag, who started this SRL together, registered its name, made all the corresponding registrations and launched ourselves into the ring. It is called “Buen Camino” because in 2016 the two families made a part of the Camino de Compostela and the participants, when crossing, greet each other like this: Buen Camino !!!
The harmony and camaraderie that this kind phrase produces among all of us is remarkable, in the face of shared effort.
Where are they located?
We are located in Capitán Sarmiento, Province of Buenos Aires, about 150 kms from CABA
What are the values that the company has?
We are ingrained with the values that privilege healthy relationships between people and the importance of family ties as the creator of present and future events that contribute to general well-being and solidarity. We believe in effort and in achieving goals with loyalty and love in what we do.
Why did you decide to turn to organic production?
Both partners and our closest collaborators are sure that a certified organic production predisposes to an orderly work and that it guarantees healthy products of a known origin and accepted by a public increasingly eager for the safety that its certification implies.
In our case we are cultists and defenders of Animal Welfare and our chickens thank us daily.
What products do you produce?
We currently produce only chicken eggs, now certified organic. From the beginning of production the hens are loose in sheds. At night they sleep in “perches” that they choose to their liking, the night rest is at least 8 hours where they have water and food available inside the shed and mid-morning after having laid their eggs in the nests they chose and respect.
They crowd the gates to go out to graze in the open until dark. There they fully express their natural behavior and enjoy it.
What types of chickens do they have on the farm?
Our hens are red, Lohmann Brown, they are perfectly adapted to organic production. The food is based on cereals and oilseeds and all the food is of plant origin, not using any antibiotics as part of the food. In our case, we are proud of not having used a single day of antibiotic treatment in all the ages of our birds.
What does it mean for the eggs to be organic?
For us the meaning of producing organic eggs, in addition to being able to offer a differentiated product and having the guarantee that the certification gives to the consumer; is to be able to actively contribute to the diffusion of organic production
What is the volume of production they have?
This first stage is not one of high production volumes and therefore the incidence of fixed costs in the price of the product is high.
We want to grow, there is a demanding market and our idea is to achieve a price that can be accessible to more people.
Today we have about 7,500 chickens and physical space for about 12,000, including grazing areas adjacent to the sheds. Once this maximum objective has been achieved for our farm, it is important to maintain the plants in a stable and profitable production.
What difference does your production have with the conventional one?
The differences with conventional production are drastic. WE DO NOT use cages where the hen spends its life in a completely unnatural way, crowded, practically unable to move, producing its egg and undergoing practices that threaten its normal life.
Ours live in the open air, express their behaviors, consume food of plant and field origin, everything that nature offers them
How important was organic certification for you?
It is very important to us that an independent entity is the one that controls and ensures the organic regulations. There is an evident global need to produce safe food, under the norm and organic certification is a very efficient way to channel it towards that goal. For our company it is also a double challenge.
What sales channels do you have?
We have 4 sales channels
- organic product distributors
- organic wholesalers
- final consumers
- retail (first line supermarket)
Distributors and wholesalers are increasingly specializing towards certified organic, although they still coexist with “agroecological”, “natural” products and other non-certifiable names and not all of verifiable origin.
The sale is made based on our website www.granjabuencamino.com.ar and with the use of social networks, Instagram and Twitter, which is increasingly active.
We reach clients with our own and contracted distribution and basically we are delivering in CABA and GBA and we even have clients in the south of the province of Buenos Aires and in the province of Chubut.
What next goals do you have in the company?
We are a primary poultry production company and in this sector we are interested in innovating and producing healthy, controlled and excellent quality food.
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