We chat with Patricio Barone, member BioWay a family business which certified organic honey.

What is the history of the company?

Miel Ceta is a family business that has been in the field of honey and related products for more than 45 years. The company is mainly engaged in the supply of honey and food products for the food industry. Since 2001 we started with our commercial brand Bioway to focus more on the retail sector and to push more fractional products. The main objective is to give greater added value to what was already working.

What is the range of your products?

Since 2001 we have developed the entire business of organic honeys, monofloral honeys and later on we were incorporating different products with honey as the conductive link between each one. So we have mustards with honey, fine fruit jams (also sweetened with honey). In addition to making our brand, we make third-party brands such as supermarkets, wholesalers and dietetics. Lately we have incorporated a product that is cane molasses, suitable for vegans.

Why did you decide to be organic fractionators?

We always seek to add value to the product. We believe in the quality of organic production, which is increasingly sought after, since today the consumer recognizes the attributes of an organic product.

What other certifications do they have and what is their importance?

In addition to being organic, we have quality certifications such as Kosher and FSSC 22000. For us, they are essential in the differentiation strategy, since we precisely aspire to quality production.

Why is organic certification important?

It is essential because we firmly believe that certification allows differentiation and a leap in quality because it gives the guarantee that there is traceability behind. The consumer can know that the product they are consuming is truly organic. Certification ensures compliance with regulations.

What are the characteristics of organic multiflora honey?

It is a honey from La Francia, province of Córdoba. The bee is mainly nourished by clover, alfalfa and melilotus, resulting in a light amber honey with an intense and pleasant flavor. These hives are located in certified organic fields, free of pollutants, pesticides and agrochemicals. Then the honey enters our deposits, is collected, classified and then a filtering process is carried out, it is fractionated and then distributed.

What are the benefits of honey?

When you are looking to use honey in your recipes, you are looking for greater nutritional benefits compared to a table sugar or sweetener.

Where and how can the consumer access your products?

We are present in the diet channel, we are very strong there, you can find us in the main dietetics of the country. In addition, we are in supermarket chains such as Waltmart, Carrefour and Makro. These channels allow us to penetrate the consumer. We are strongly committed to being in addition to the large stores, in the dietetics that are nearby stores.

What are the next goals for the company?

This year due to the pandemic, we noticed a boom in quality products. We hope to continue along this growth path in the future, we are always looking to innovate and launch new products. By 2021 we are going to increase the amount of jam jars sweetened with red fruit honey, raspberry and blueberries, which will increase from 250gr. at 450 gr.

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